Target

New business, new design

Goal

Identify concrete opportunities in the U.S. outdoor furniture market through an analytical and forward-looking approach. The goal: turn trend insights into product design that appeals to the most demanding B2C mass retailers.

Road to performance

Using our field trend analysis methodology, we mapped consumer behaviors and segmented the U.S. market. This revealed a strategic opportunity: reimagining the iconic Adirondack chair into an accessible, attractive product line.
We then developed a complete product concept tailored to meet Target’s expectations. This approach combining analytical vision and product design enabled our client, Grosfillex, to strengthen its positioning while opening new commercial avenues.

Wins

→ A concrete collaboration with Target, a leading B2C retailer in the U.S.
→ A forward-looking method that turns trends into competitive advantage.
→ Product design aligned with American retail codes.

Expertise handled in-house by the agency
. U.S. outdoor furniture trend analysis . Creation of a leisure furniture trend charter . Product line design . 3D files . Engineering follow-up