24H LE MANS

Future in motion

Goal

How do you project a brand as iconic as the 24H Le Mans into the futuristic world of competition, while respecting its heritage and global aura?

Road to performance

We designed a global charter, conceived as a broad and dynamic idea book. Graphics, textile, digital, architecture, every element was aligned to create a common language and strong consistency. A visual universe able to tell a story, weaving the link between memory and future, tradition and innovation.
Our role: define the codes and style that will serve as the foundation for all future adaptations, with a sustainable and ambitious vision.

Wins

→ A clear, powerful, and unifying brand universe.
→ Enhanced consistency across all media, from print to architectural spaces.
→ A brand projected into the future while staying true to its history.
→ Design tools that reinforce its status as a global benchmark.