VELOX

110 years ahead of the curve

Objectif

Founded in 1903, the same year as the first Tour de France, Vélox needed to project its identity into the future without compromising its roots. Its iconic orange patches and French craftsmanship are globally recognized, but the brand had to reaffirm its status in an ultra-competitive market.

Road to performance

We redesigned the logotype and built a new corporate and packaging identity, blending authenticity with modernity. The challenge: preserve the legitimacy of a century-old brand while expressing its capacity for innovation. This evolution, shaped with an international perspective, highlights the made-in-France label and repositions Vélox within the global sports dynamic.

Gains

→ A modernized identity that stays true to Vélox’s sporting heritage.
→ Impactful packaging, designed to stand out on shelves and appeal internationally.
→ A clear projection of a century-old brand into the future of cycling.

Expertise handled in-house by the agency
. Visual identity . Packaging range creation . Communication campaigns