Tenacy

From start-up to leader

Goal

A fast-growing French start-up, Tenacy needed to assert its leadership in the cyber compliance market. The challenge: strengthen its visual identity and differentiation in a competitive tech environment, while supporting its ambition to scale internationally.

Road to performance

Through our analysis and PositionMap®, we defined clear differentiation axes to project the brand. We then designed a modernized visual identity, with an evolving logotype and strong corporate guidelines. The communication guidelines, deployed across multiple channels, ensure Tenacy a clear, credible, and attractive expression to its targets (clients, investors, partners).

Wins

→ A strong, differentiating visual identity aligned with growth ambitions.
→ Corporate and communication guidelines that structure the brand and accelerate its rollout.
→ A demonstration of our ability to support ambitious start-ups on their path to leadership.

Expertise handled in-house by the agency
. Visual identity . Corporate and communication guidelines