Eynard Robin

Leader by nature, innovator by nature

Goal

As the starting point of the Groupe Efire journey, Eynard Robin needed to maintain its position as a historic leader while integrating into a group strategy. The challenge: assert 150 years of expertise while staying at the forefront of demanding industries’ needs.

Road to performance

We consolidated the brand identity around its driving role: expertise, reliability, and innovation. With PositionMap®, we clarified its areas of operation and positioning in relation to the expectations of sensitive markets such as aerospace, nuclear, and pharmaceuticals. The brand block was modernized while respecting the legitimacy of its heritage.

Wins

→ A brand reaffirmed as the French benchmark in sealing solutions.
→ A modernized narrative aligned with the standards of advanced industries.
→ Clear continuity between heritage and future, within the group.

Expertise handled in-house by the agency
. Market analysis and positioning . Visual identity and corporate guidelines . Communication guidelines . Creation of communication materials . Graphic design, website structure and features . Interior and exterior commercial architecture . Trade show . Creation and production of custom furniture