Spanninga

Light in action

Goal

As the European leader in bicycle lighting, Spanninga needed to strengthen its design codes and assert its identity with both cyclists and major retailers. How to combine product innovation and brand consistency in a highly competitive market?

Road to performance

In close collaboration with the engineering team and marketing management, we defined the brand’s design codes across several lighting ranges. This approach also led to a specific offer for Decathlon / B’TWIN, designed to combine performance, accessibility, and attractive design.

Wins

→ More coherent and differentiating lighting ranges.
→ A clear product identity recognized throughout Europe.
→ A stronger partnership with leading retailers such as Decathlon.
→ Increased perception of innovation and reliability among cyclists.