Bahco

Ergonomics serving prestige

Objectif

A high-end pruner range designed for exceptional vineyards. The challenge: combine precision, comfort, and efficiency so that every movement serves performance, from the vine to the tables of the world’s greatest wines.

Road to performance

With our Immersion active®, we went into the field: observing gestures, understanding the constraints of appellations, listening to winegrowers. The result: a tool designed with an ergonomist, reducing fatigue and maximizing efficiency. Several ranges were developed from our studies, for professionals but also for consumers, making the concept of ergonomics both realistic and accessible. This is how we honor the values of a brand like Bahco. We structured the whole project: product design, graphic identity, and international packaging guidelines for clear visibility in both Europe and America.

Gains

→ A clear, powerful, and unifying brand universe.
→ Real ergonomic value added to every pruner range as a signature.
→ A brand projected into the future while staying true to its history.
→ Design tools that reinforce its status as a global benchmark.

Expertise handled in-house by the agency
. Professional and consumer product design . Ergonomics management with a specialist . Functional prototypes . Structural and graphic packaging design . Pictogram databases