Michelin Careers

Campaigns that strike the right chord

Goal

How can Michelin’s various services gain more visibility and attract new talent?

Road to performance

In close collaboration with internal teams, we developed concepts validated through qualitative testing, imagined global campaigns, and orchestrated every detail: photography, naming, digital, print, merchandise, and motion design. Each creation was designed to push Michelin’s brand codes to the max—without ever compromising clarity.

Wins

→ An employer brand that’s attractive, credible, and inspiring.
→ Communication that builds trust and leaves a lasting impression.
→ A campaign accessible and adaptable across all global entities.

Expertises prises en charge en interne par l’agence
. Graphic concept creation . Mockups for qualitative testing . Model selection and contract management . Photoshoot organization and art direction . Photo retouching . Print and digital format adaptations