Desautel

Mastering risk, elevating performance

Goal

A historic player known for its iconic red fire extinguishers and timeless logo, Desautel needed to take a decisive step forward: go beyond the product to embody a global risk management system. The challenge: build a training offer for maintenance, tailored to critical environments (firefighters, military, chemical, nuclear), and provide a differentiating tool to win the most demanding bids.

Road to performance

We conducted a deep dive into the closed, highly regulated environments where Desautel operates. This immersion helped define the specific codes and expectations of these markets, and structure an integrated offer: products, maintenance, and training. Immersive videos and a calibrated graphic design reinforced a modern look & feel, expressing the brand’s ongoing evolution without losing its heritage.

Wins

→ A broader, legitimate offer, able to attract new segments and strengthen long-standing client trust.
→ Enriched, differentiating bid response tools, positioning Desautel above the competition.
→ A brand no longer seen solely as a fire extinguisher supplier, but as a global partner for safety and performance.

Expertise handled in-house by the agency
. Training video creation and production . Training offer structuring, print materials . Graphic creation of a mascot and animation