La Nouvelle Agriculture

Authenticity that stands out

Goal

A brand committed to supporting French farmers, La Nouvelle Agriculture needed to preserve the premium image of its products while standing out on supermarket shelves. The challenge: express the brand’s premium and assertive dimension while remaining accessible to consumers.

Road to performance

We developed a formal packaging guideline designed to showcase the authenticity of the products and the collective strength of the group of producers. The approach is built on instant shelf readability and strict adherence to the guidelines, highlighting origins and local heritage. The work included in-store usage testing and the visual translation of the brand’s core values: proximity, high standards, quality, and transparency.

Wins

→ A distinctive packaging identity, able to capture attention in mass retail.
→ A premium yet accessible brand that highlights its farmers and their regions.
→ A clear visual narrative that builds trust and preference at the shelf.