TIME

Expérience No.6

Goal

Create an ultra-premium range capable of embodying TIME’s unique DNA as a global carbon reference. How to position the brand in a high-status territory inspired by luxury codes, while strengthening its international reach?

Road to performance

We imagined and deployed the entire universe around TIME EXPERIENCE No.6—a name inspired both by the atomic number of carbon and the signatures of prestige perfumery. From designing the Paris flagship on rue de la Grande Armée to creating the booth for the franchise expo and overseeing the full production of the experience, every detail was conceived as a premium immersion. An exceptional bike, assembled to the most exclusive specifications, was presented under a glass dome, while a men’s cosmetics line was prototyped to extend the brand’s aura.

Wins

→ An ultra-premium identity that places TIME within luxury codes.
→ A coherent, immersive universe, from naming to commercial architecture.
→ An exceptional customer experience that highlights carbon expertise.
→ Enhanced visibility among enthusiasts and international partners.