Fluid

Mastering fluids

Goal

Bring together multiple areas of expertise acquired through acquisitions and give them clear visibility around one core skill: fluid transfer for industry. The challenge: create a new brand, high-status and instantly credible in highly technical environments.

Road to performance

Based on the analysis of existing expertise, we defined a clear, unifying territory: Fluid. Naming, visual identity, and communication guidelines embody technical mastery and field responsiveness. With PositionMap®, we defined its priority sectors and structured messaging that speaks to demanding industrial clients.

Wins

→ A new brand with clear visibility, aligned with current market needs.
→ Immediate credibility with the most technical sectors.
→ Strong complementarity with the group’s other entities.

Expertise handled in-house by the agency
. Market analysis and positioning . Naming, visual identity and corporate guidelines . Communication guidelines . Creation of communication materials . Graphic design, website structure and features . Interior and exterior commercial architecture . Trade-show . Creation and production of custom furniture