RANK

Precision, down to the millimeter

Goal

Industrial shimming is a key area of expertise, yet often seen as secondary. Our mission: create a dedicated brand, clear and impactful, to give full value to this strategic know-how.

Road to performance

We designed Rank as a standalone entity, embodying rigor and precision. Naming, logo, graphic universe—everything was built to make this business instantly identifiable and differentiating. With BrandSync®, we connected Rank to Groupe Efire’s global offer, turning an isolated expertise into a major commercial lever.

Wins

→ A recognized and valued expertise under a clear identity.
→ A precise narrative that supports new client acquisition.
→ Seamless integration into the portfolio, creating synergies with other areas of expertise.

Expertise handled in-house by the agency
. Market analysis and positioning . Naming, visual identity and corporate guidelines . Communication guidelines . Creation of sales materials