Mach 1

Precision Performance

Goal

In an ultra-competitive market where every detail matters, how can Mach1 strengthen its position as a key player in rims and bike components across Europe?

Road to performance

By integrating a Proactive Funnel®, we defined the brand’s creative roadmap: refreshed identity, streamlined marketing tools, and product branding aligned with user and manufacturer expectations. A calibrated B2B approach that turns every insight into a performance lever.

Wins

→ Une identité plus statutaire, différenciante et en accord avec les nouveaux segments.
→ Stronger, more impactful visibility among international manufacturers and distributors.
→ Improved alignment between brand, offering, and target markets.
→ Optimized ROI through modular, long-lasting tools.

Expertise handled in-house by the agency
. Market analysis and positioning . Visual identity and corporate guidelines . Communication guidelines . Creation of communication materials . Naming, logo design, and graphic styling for rims . CGI (rims, technology showcases) . Creation and production of sales tools . Trade show . Creation and production of custom furniture