Maison Berger

French luxury as a signature

Goal

How do you evolve a heritage brand as iconic as Maison Berger—while affirming its premium positioning, rejuvenating its audience, and accelerating international reach?

Road to performance

Using our PositionMap® tool, we identified the brand’s legitimate trends, balancing heritage with modernity. This guided the creation of a new signature product concept: a lamp designed like a perfumery object, featuring premium glass packaging and an identity that blends French elegance with contemporary codes. The approach established a coherent design language between luxury fragrance and home wellness, with a clear projection to attract a new generation of buyers.

Wins

→ An iconic creation that embodies French luxury.
→ Stronger international legitimacy.
→ A younger target audience, thanks to trend-aligned design.
→ Sustainable ROI: product innovation, global appeal, and increased desirability.