Michelin Motorsport

Showcasing performance

Goal

How can Michelin assert itself as the ultimate benchmark for performance in auto, motorcycle, and bicycle competitions against the world’s biggest players? absolue de la performance dans les compétitions auto, moto et cycle, face aux plus grands acteurs mondiaux

Road to performance

At the 24 Hours of Le Mans, trackside or in the paddocks, we create tools that elevate Michelin: naming, branding, CGI, product displays, bold event identities, and specific marks for cycling. Creativity calibrated to the millimeter to meet the demands of competition.

Wins

→ A global showcase reflecting Michelin’s strength.
→ Products highlighted directly in the field, close to users.
→ A stronger performance image serving a legendary brand.

Expertise handled in-house by the agency
. Market positioning . Naming and logotypes for technologies and products . CGI (tires and skinneds) . BtoD dealerbook, print/digital/language adaptations . E-retail assets . POS kits, production . Communication campaigns