GUIDOLINE®

The original, since 1975

Objectif

Having become a generic name in the cycling world, Guidoline® needed to remind the market that it’s a registered and protected trademark, owned by Velox since 1975. The challenge: preserve its status as the original and highlight a unique legacy in cycling history.

Road to performance

We modernized the brand block while respecting its historical codes. Capitalizing on its fundamentals was key: a cult name, an iconic product, and a legacy of technical credibility. The approach was designed to reestablish Guidoline® as the undisputed reference, strengthening recognition among both cyclists and distributors.

Gains

→ A clarified and protected identity against misuse of the name.
→ A reaffirmed image as a historic and authentic reference.
→ A simple, powerful message: the one and only Guidoline®.

Expertise handled in-house by the agency
. Visual identity creation . Packaging line design . Communication campaigns