SPECIALITES TA

Innovation in motion

Goal

As a French equipment manufacturer since 1947, Spécialités T.A. needed to reaffirm its place among passionate cyclists and new generations. The challenge: modernize its identity and project the brand into the future of cycling, while staying true to its technical credibility.

Road to performance

We supported the brand in product design (chainrings, wheels, bottles) and graphic design, while developing more engaging communication. Campaigns, visual treatments, and creative tools were designed to appeal to younger audiences and express T.A.’s innovative spirit. The approach connects the brand’s heritage with a forward-looking, performance-driven vision.

Wins

→ Products enhanced through clear, modern, and distinctive design.
→ More dynamic communication focused on innovation and forward momentum.

Expertises prises en charge en interne par l’agence
. Product design . Communication campaign creation . Graphic treatments creation