Bahco

Clarity, power, impact

Goal

Give strength to a range of over 50 file references. The challenge: turn a dense offering into a clear, readable, and attractive set to win over distributors and users.

Road to performance

We created a global packaging guideline designed to make shelf reading easier and accelerate purchase decisions. Product shoots highlighted the technical features of each reference, while the graphic architecture reinforced overall consistency. A pragmatic approach, designed to be effective at the point of sale and build brand preference.

Wins

→ A clear, structured range that boosts sales in distribution.
→ Impactful visuals that showcase technical expertise.
→ A more attractive, more competitive brand on its market.

Expertise handled in-house by the agency
. Structural and graphic packaging design . Pictogram databases . Photoshoot management . Photo retouching