Grosfillex

Mastering trends, creating impact

Goal

Help Grosfillex become an undisputed leader in plastic furniture across international markets by anticipating consumer trends and aligning its product ranges with cultural and commercial expectations of major clients in the United States and Europe.

Road to performance

Following an Immersion active® of more than 10 days, combining on-the-ground analysis and store visits, we mapped and cross-referenced trends by geographic area and target audience. By blending qualitative and quantitative data with strategic vision, we identified three key trends for the U.S. and five for Europe, supported by detailed guides for each universe: shapes, colors, textures, patterns, uses, store types, and USPs. Every insight was transformed into a concrete action plan to guide Grosfillex’s product design and communication, ensuring consistency, relevance, and differentiation across all markets.
This approach contributed to exceptional growth: from $45M in 2013 to over $80M in 2024, an 80% increase in 10 years, driven by innovation, product diversification, and a stronger foothold in the professional sector.

Wins

→ A product range aligned with the most impactful trends in each market.
→ Successful adoption by major international retailers such as Target and The Home Depot in the U.S., and Leroy Merlin and Carrefour in Europe.
→ Optimized structuring of the offer and product design, strengthening competitiveness and differentiation.
→ Faster, smarter decisions thanks to precise strategic mapping, delivering tangible and immediate ROI.
→ +80% growth in 10 years, reflecting a well-targeted industrial and commercial strategy.